Your great new book needs to be marketed well and with things going digital it is relatively easier to market your eBooks. Here are ways in which you can promote your eBook well.
So you are ready with your new book, or are about to complete work on your new compilation. In any case whether you are ready to launch or just about to, you need a good marketing strategy in place to make sure your hard work reaches your readers. For this you need to have a good promotion strategy that can market your eBook well, which has become relatively easier and less expensive in today’s technology driven era and should be followed by all self-published authors.
There are various ways to promote your eBook, let’s get into the details:
Everyone loves free stuff, and while it may sound a bit odd to give your eBook for free; I mean come ‘on you are just going through this post to find ways to promote your eBook and all I tell is to give it for free… What’s the point of that? Well, don’t give the entire piece for free but just a chapter or maybe two. If your work is engrossing enough, readers will not hesitate to buy the entire book. Consider this as a teaser for your eBook, just like they do it for the movies. Here are good reasons you should give your eBook for free.
2. Social Media:
The most powerful of all free forms of advertising is social media. Get on to Facebook, Twitter, StumbleUpon, Pinterest, Linkedin, Google+, etc and post summary about your eBook, about you, a short story about how you came to the idea of writing the book etc. When the launch nears you should post the Cover Art of your eBook onto your social media to let your book have a face and recognition among your readers. Get the word out and create a tiny little hype around your upcoming book.
If you have a blog, then of course use it to promote your work. If you do not have one, it might be a good idea to start. However, if you are starting out, remember that the blog may not help as much for your current book as it can for your future works. So use it as a long term goal. Post about your book on your blog and share the links on the social media. Get people talking and have discussion forums, chats etc to generate awareness about your eBook.
4. Press Release:
The more tried and tested way to promote anything, press releases. If you can get hold of someone in the media who has a publication of any kind, be it magazines, news papers etc and if you can get a reasonable deal to promote your book, try it. If it is too expensive, there is social media and your blog again to the rescue. Post it on these mediums. Also there are sites that allow posts by users in their forums or communities. Become a member of such forums and post about your books there too.
Get on to youtube. Get talking in front of a camera about your experiences while writing the book, how it all started, what can the audience expect and so on. Make two or three videos. Tell a bit about yourself. And fret not, all you need is a decent digital camera and a tripod and you are done. People love youtube and you can use it to your advantage. Also make sure to promote your youtube links on your social media and blog posts.
6. Reviews for your eBook:
Getting your eBook reviewed is a good way to get the word out. However at times it is tricky to get your book reviewed if you are an indie author but there are ways you can get your eBook reviewed even when you are new. Choose a way which you are comfortable with and get reviews. A book which is reviewed will stand a greater chance of visibility and attract buying interest as compared to a great book which is not reviewed at all.
7. Promote as Gifting Idea or Donate to Charity:
If there is a festival coming up, promote your book as a gifting idea and even drop the price by a few bucks as a festival discount thing. Show how your book can be a great gift for someone. Obviously be sure of the kind of content you have, a Murder Mystery maybe great for Halloween but not so much as an Anniversary gift. Pick the right occasion based on the genre of your book and promote it as a gift for that occasion. You may also associate with some charity and give a few signed copies as donations or tie up with institutions and have the proceeds from selling certain number or copies go towards charity. This can get the buzz about your books and can result is better sales for your eBooks.
It is easier than ever to market your eBook and at not much of a cost. Of course there are the traditional ways of advertising and media promotions for your work, but that can get expensive while the methods mentioned above are economical and have worked well for a lot of indie authors, and there’s no reason why they shouldn’t work for you.